As Australia’s Word of Mouth experts, we tend to stir the pot in the press from time to time. Here’s a collection of Soup mentions and rounds of applause from our friends behind the news.
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Word-of-mouth marketing (WOM) agency Social Soup has picked up an award thanks to its successful launch of ABSOLUT’s new super-premium vodka, ELYX.
The agency picked up the award in the “leveraging influencer” category at global wine and spirits importer Pernod Ricard’s competition for marketing best practices across the Asia-Pacific region.
Read full article: Absolut’ success for Soup’s vodka campaign