Because we have proven credentials as Australia’s foremost Word of Mouth experts.
We have turned natural word of mouth into a tangible and measurable channel.
For 4 years we have been connecting marketers like you with highly influential people. People who have articulated their interests. People who are genuinely enthusiastic about discussing the products and services they experience through Soup. And people who enjoy giving honest feedback about products that interest them. Our Soupers are the most important ingredient in Soup (they make a great conversation into a great campaign). They are not just numbers or email addresses (they hate spam as much as you do). Instead, think of a Souper as your brands well-connected friend. They’re influential. They have great friends online and offline. And they share their thoughts with their social network.
And we don’t just rely on our existing members.
If your program needs more of a specific type of Souper (a ‘super’ Souper) we will run a specific recruitment program just for you. Our proprietary tools have been proven to find the most connected and influential people for all types of campaign. We know what works (and what doesn’t). So we can confidently implement, track and report on how effective your program has been.
