Soup gets under the surface
Our team of WOM experts dig deep into your marketing issues to develop a detailed campaign brief. That way we know the right type of ingredients we’ll need for your campaign. If yours is a new category to Soup then we’ll also use research to generate insights into the conversation drivers for you.
Soup develop a unique recipe for success
Your brief is the strategic springboard to develop a world-class Word of Mouth program. We’ll start with your objectives, add our six key ingredients and then measure and evaluate your campaign to make sure your objectives are met.
Soup are vigilant about measurement
Every Soup campaign delivers a robust set of measurement metrics to compare with all other mainstream media:
- Net Promoter Score for your product
- Number of conversations generated by your campaign
- Types of conversations and themes
- Likelihood to buy
- Recommendation metrics
- Other brand and campaign metrics we design with you