You can be invited to participate in projects as wide and as varied as your interests. Just for example, if you were a Souper in the last 12 months, here are just a few of the projects you could have been invited to join;
Big M Edge Project – Soupers received a carton with two flavours of Big M Edge, before they were available in stores. Soupers took great photos of themselves taking it ‘to the edge’ with some fantastic results. Some Soupers ended up sending us death defying stunts – which then inspired the recent Big M advertising.
Smirnoff Black 55 Premium Vodka Project – A select group of Soupers were asked to take a friend to a cocktail bar to ‘test the bartender’. Each received a bottle of premium Vodka to try at home. We wanted to know what they mixed it with, when and where. Our Soupers then shared their experiences on a community facebook page.
Grazia Magazine Project – Magazine loving Soupers received an exclusive ‘first look’ and VIP subscription to Grazia magazine plus 5 extra copies for 5 lucky friends. Their opinion shaped important changes to Grazia as it launched.
Aveeno Moisturizer Project – Aveeno moisturizer is made with natural ingredients and specially made for the relief of dry and sensitive skin. Soupers, carefully selected as having ‘dryer’ skin found relief with a full sized bottle of Aveeno moisturizer and 10 sample bottles to share with friends.
Popular Penguin Project - With the new launch of the Popular Penguin series we asked Soupers to help us find ‘The most popular penguin’ title. It was a hotly contested race with Breakfast at Tiffanys the eventual winner. As a thank you our Soupers selected three titles to keep for free. Since then, Popular Penguin has been, well, popular.