Soup have a smorgasbord of programs we can conduct for your brand.
Seeding Campaigns generate quick momentum in the market for a new product or service. We’ll find the most relevant, influential and credible Soupers to spread the good news for you. Our Soupers love receiving a product before it is released (often sharing and comparing with friends and family). Importantly, we get a private insight into the conversations they're having. So you’ll know exactly what your market is saying.
Word of Mouth Campaigns complement your marketing mix for existing products or services. We can purpose-build a campaign just for you to work with an existing promotion, existing advertising campaign or even a current online campaign. It can run for anything from 1 to 3 months and we’ll show you how to generate significant, measurable return on investment.
Brand Ambassadors: If you’d like to match your long-term goals to long-term Word of Mouth we can build a Souper Ambassador Program. We’ve been successfully building ROI generating Ambassador programs for 4 years. Through our Sideways Support™ method we choose the right Soupers to become Ambassadors. They become closely associated with your brand and give it genuine credibility within their social circle.
Brand Experience Party: For quick feedback on product or service we can arrange a Propagation Party. One of our best Soupers brings their social network together, we provide your product, entertainment and accessible information and the Souper themselves organises the rest.
Social Media and Online Community: We build a campaign which harnesses the incredible power of online and the network effect. This includes facebook, twitter, blogs, forums and viral campaigns.