Our latest project NESTLÉ CERELACFor this project our Soup Mamas got to trial NESTLÉ CERELAC– an instant, nutritious, easily digested cereal for little ones. They were sent a Soup pack containing a box of NESTLÉ CERELAC, along with samples to share around with their friends at a fun tasting occasion. They were also given a fun quiz card to find out how much they knew about their child’s dietary requirements. An online Project Community was then set up so Soup Mamas could share their honest thoughts with other mums participating in the project.
Social Soup decided to play cupid and got single Soupers trialling RSVP, Australia's first and foremost online dating website. With the help of their friends and an exclusively created online dating manual, Soupers set up their ultimate profile and were provided with premium access to other singlestons (to the value of $45). They exlored the site, messaged other singletons that caught their eye, and reported back on their expereince.
Our latest projects - Kleenex® Cottonelle®Soupers on this project were asked to trial the new Kleenex Cottonelle Flushable Cleansing Cloths. These Flushable Cleansing Cloths are lightly moistened toilet wipes, designed to be used with your regular toilet paper to deliver a gentle, more thorough clean. Soupers were sent a pack which included plenty of the Cleansing Cloths, plus samples and fun quiz cards to share with their family and fiends. There were encouraged to take part in the wash test and share their thoughts via an online project community.
Our latest projects - My Notorious LifeSoupers on this project had the exclusive opportunity to read Kate Manning's hugely anticipated novel My Notorious Life by Madame X before it hit bookstore shelves. It's a fictive memoir, set in New York City, of a near-ophan girl in the first half of the nineteenth century, who becomes one of the most successful(and controverial) midwives of her time. As part of this project, Soupers were invited to share sample chapters of the memoir with their book loving friends, then share their honest thoughts on an online project commmunity, before completing a detailed feedback survey.
Our latest projects - La ZuppaSoupers had the chance to put La Zuppa's brand new range of soups erved in pouches to the test, as well as a couple of new flavours of their microwavable soup bowls! They received a pack containing 12 soup pouches and 10 microwavable soup bowls in all different flavours, so they had plenty to share around in the lead up to Winter. They hosted office tasting sessions as well as dinner occasions with their friends, with a log of them getting creative and coming up with ideas on how to 'super-charge' their Soup - adding something extra to make it an even more perfect meal option.
Our latest projects - MOGWe invited Soupers to be part of the exclusive MOG project- a music provider that's joined forces with Telstra. Soupers received a 6 week free trial of MOG and were also encouraged to visit www.madebymog.com.au to create their very own MOG juice and go in the running to win some pretty impressive prizes. They shared their thoughts and feedback, as well as what their friends thought of it via an online campaign page.
Our latest projects - Laubman & PankOur Spec and Contact wearing Soupers put their retail skills to work by visiting their local Laubman & Pank Optometrist testing out their customer service. We equipped our Soupers with a pack containing some useful tips on eye care and frame advice, some eye care goodies, as well as an exclusive discount offer for not only them, but their friends and family too. Soupers shared their experiences via a delicated online project page.
Our latest projects - DettolDettol Touch of Foam was all about our Soup Mamas this time and not the kids. Packs were sent out to Soupers, providing a bottle of each Touch of Foam Fragrance, to tial and share with their girlfriends or work colleagues over the festive season. Soup Mamas got to see if fighting germs and keeping soft skin went hand in hand. Girly catch ups also took place, and Soupers got to discusss their little bits of luxury with one another, setting the challenge of treating themselves to at least one of these each week.
Our latest projects - Sentinel Spectrum Tasty ChewsOur Soupers and their four legged friends worked together to break the cycle of those nasty fleas, by partaking in a four month trial with Sentinel Specturm Tasty Chews. The Sentinel Chews are designed to prevent fleas before they get cosy with your beloved pooch, prevent heartworm and those nasty intestinal worms. Soupers were sent a pack each month with enough chews for 4 months, along with samples to share with frineds. They also hosted a doggy get-together, sharing their feedback via a dedicated online Project page.
Our latest project LEGO CreationarySoupers got their friends and family together to have a little fun with Creationary, a board game created by the LEGO Group. They were sent one Creationary board game and some sharing cards to hand out to their friends with kids. Over the next 4 weeks they held a few game nights (or days) and gave the game a whirl! With three levels of difficulty and up to 8 players being able to play at once they were able to have many people involved. At the end of the project they reported back on what everyone thought.
Our latest project Adriano ZumboSoupers were among the first to bake some of the country's favourite sweets with Adriano Zumbo's new dessert kits. Eash person was sent a pack with 5 boxes of treats to bake, two boxes of Salted Caramet macarons, one box of Passionfruit macarons, one of box of Chocolate Cake mix and one box of brownie mix. They were also sent some sharing cards to hand out to their friends with tips from Adriano for those challenging moments along the way. They then hosted a get-together with friends to help create the delicicous masterpieces and taste the treats.
Our latest project Lucky Easy ChefSoupers cooked up a storm thanks to the Lucky Easy Chef project. As part of the launch team each Souper was sent 8 packets of Lucky Easy Chef's new Almond Meal and ALmond Crumble, along with some recipe cards for inspiration to experiment with different recipes. Soupers also got their friends involved in an old fashioned bake-off(or coook-off)! They handed out recipe cards and some packets of Lucky Easy Chef, then invited friends to cook a dish or yummy baked good with it. A get-together was then hosted so they could all taste each other's creations and share feedback!
Our latest project Dr LeWinn's Skin PerfectSoup Mamas made the switch from butter to MeadowLea in their kids lunchboxes by making sure each day their kids luches were butter free, as part of the MeadowLea switcheroo project. They also planned a catch up with friends to bake some goodies from the MeadowLea recipe book. To make it all happen they were sent a pack containing a $10 voucher to purchase 2*500g tubs of MeadowLea, a recipe book and some myth-busting quiz cards to learn more about saturated fats and how their kids can eat healthier.
Our latest project Absolut ElyxEach Souper got the exclusive opportunity to host a stylish tasting occasion with their friends to trial ABSOLUT ELYX – a new handcrafted, super premium vodka. Soupers were invited to attend tasting sessions to learn about the history and making of ELYX from the ABSOLUT team, and conducted blind tastings with other vodkas. Each Souper in the project was provided with a pack containing either a bottle of ABSOLUT ELYX to re-create their own tasting with friends, or a gift card to shout their friends a round of special ELYX cocktails. Soupers shared photos of their occasions on Instagram and Twitter, and posted feedback on ABSOLUT’s Facebook timeline.
Our latest project Dove Beauty BarSo, does the Dove Beauty Bar leave your skin feeling clean, soft, and smooth? Our Soupers got the opportunity to put this ultra-mild, non-soap cleanser (with one quarter moisturising cream!) to the test. Each received a Soup pack containing a Dove Beauty Bar, a packet of litmus test papers as well as 15 sample size bars to share with their friends. First off, Soupers replaced their regular soap with the Dove Beauty Bar for a few weeks and observed the difference in their skin. Next, they conducted a fun Litmus test with their friends to measure the pH level in their washing powders and regular bar soaps. The results surprised all!
Our latest project Lipton Ice Green TeaSoupers were invited to get creative and plan their own Lipton Ice Green Tea (LIGT) party. They received a Soup pack containing a bottle of each of the three refreshing flavours along with cups and sheaths so they could conduct a blind tasting with their friends or work-mates. And because every party is so much more fun with a theme, we asked them to come up with a goodie. Think decadent High Teas with a LIGT twist, fresh salad and sushi. We also threw in a bunch of tasting cards so Soupers could rate the flavours with their friends. Lots of great party pics were posted on LIGT’s Facebook wall!
Our latest project Matric Total ResultsThis project was all about lustrous locks - Soupers got the opportunity to put Matrix’s Total Results hair care products to a 21 day test. First up, they visited L’Oréal’s Melbourne headquarters for a professional hair assessment by a Matrix professional to find out which Total Results product range best suited them - Moisture, Colour Care, Sleek or Amplify or Curl? Once their hair had been assessed Soupers took home a pack full of tailored products to trial. The challenge involved using only these Matrix products, and recording their feedback on video along the way. Our Soupers’ video testimonials were then used by Matrix for research and promotions. The 10 best videos scored a Matrix prize pack.
Our latest project Panasonic Insider CrewThe Panasonic Insider Crew is run by Soup and made up of tech-minded Australians who get to be involved in a lot of exclusive ‘insider’ projects for Panasonic. They even have their own headquarters, an online hub set up especially for Panasonic Insiders. It is here that they get product sneak peeks and the chance to road test exciting new Panasonic technology before it hits the market. Plus they get served up invitations to exclusive Insider-only events, special offers and the chance to win great Panasonic prizes. And as with most forums or community websites they can provide their feedback and comment on other people’s ideas and ask lots of questions.
Our latest project Dr. Oetker's Pizza Ristorante rangeSoupers brought authentic Italian style to their home with Dr Oetker’s new range of authentic Italian styled frozen pizzas. They were sent all the essentials needed to put on a tasty meal which included 10 Dr Oetker’s pizzas, a pizza cutter and some freezer gloves to handle the frozen pizzas. Soupers then gathered their family and friends together for a sit down meal to try and share the Pizza Ristorante range. They also voted on their favourite flavor, with Quattro Formaggi and Hawaii being the most popular. Bellissimo!
Our latest project A Youth Not WastedSoupers got the exclusive opportunity to read IanParkes’ hugely anticipated memoir A Youth Not Wasted before it hit bookstore shelves. A book that transports you all the way back to the 1950s, to a simpler time and place. As part of this project they were invited to share a sample chapter of the memoir with their book-loving friends, and then host a dinner party to discuss it. Wine was cracked open and cheese platters served at these cosy bookish affairs. Soupers then shared their honest thoughts on an online Project Community before completing a detailed feedback survey.
Our latest project Purina Fancy Feast Royale BrothsSoupers got the exclusive opportunity to read IanParkes’ hugely anticipated memoir A Youth Not Wasted before it hit bookstore shelves. A book that transports you all the way back to the 1950s, to a simpler time and place. As part of this project they were invited to share a sample chapter of the memoir with their book-loving friends, and then host a dinner party to discuss it. Wine was cracked open and cheese platters served at these cosy bookish affairs. Soupers then shared their honest thoughts on an online Project Community before completing a detailed feedback survey.
Our latest project Dr LeWinn's Skin PerfectSoupers got the exclusive opportunity to read IanParkes’ hugely anticipated memoir A Youth Not Wasted before it hit bookstore shelves. A book that transports you all the way back to the 1950s, to a simpler time and place. As part of this project they were invited to share a sample chapter of the memoir with their book-loving friends, and then host a dinner party to discuss it. Wine was cracked open and cheese platters served at these cosy bookish affairs. Soupers then shared their honest thoughts on an online Project Community before completing a detailed feedback survey.